Remember the dream? Between 5p and 7p off a litre of petrol?
Well, keep dreaming. Four years later we have no cards, no discounts and very little else, apart from a SatNav offer, a wine discount voucher and the chance to buy your gas and electricity and insurance from “specially selected partners”. Now the opportunity of being sold to a supermarket.
And absolute silence while fuel prices climbed from 89p a litre to £1.23 a litre.
Half a million members equals fuel sales of over £550 million per year and no-one wants that custom? Here’s why.
Imagine standing in a queue to pay for fuel. The guy before you gets to the front.
Pump 6? That’s £42 please sir. Oh, Pipeline card? That’s £39.60 please.
The first thing you would do is ask about it, and as it’s free and available to everyone, go and get yours and start saving money. A result?
No. Because every other oil company would bring out their own version and we would all be carrying around one for every fuel company. So we would all carry on buying from the same supplier as before. So there is no incentive for any company to be the first to offer a scheme. So a Pipeline scheme will never get off the ground.
The oil companies do not want a price war, so perhaps they had a rota to pretend interest:
“You jerk them along for nine months. Then we will do it, then you etc”. After all, while we’ve been waiting for a Pipeline card, they’ve earned 5p a litre on 33 billion litres for 4 years. That’s £6.6 billion extra (£200 each) we’ve paid for fuel. Well worth jerking us all along for.
Or maybe the pipeline is blocked further down.
Remember PetrolBusters.com, set up at the height of the fuel protests in 2000 to tell drivers where fuel was cheaper, it was purchased by the AA for £250,000. And closed down.
But the pipeline is definitely blocked somewhere.
Time to try something new.
“Customers choose where they shop….you have got no right to always be the most popular retailer.”
Sir Terry Leahy, CEO of Tesco, 24 April 2009